Are You Using the Written Word to Make a Connection?

 

If you are passionate about what you do …

If you are an expert in your field …

If you have a product, service, or business that you care about …

You need to put it in writing! Whether it’s online or in print, every changemaker needs to find a way to put their passion and expertise into words!

Why? Because words change minds. Words sell your product. Words move people to act.

That’s where I come in.

Headshot-BW-square.png

I draw out the HEART of your business, service, or product and put it into words. I use language to help you make an emotional connection and INSPIRE ACTION.

 

ARE YOU TURNING AWAY PROSPECTIVE CUSTOMERS?

There are three main areas most businesses need help to take their written communication from “okay” to “astounding.” Which one are you struggling with?

  1. Are the words on your website clunky or outdated?

  2. Are you unsure how to keep up with your content marketing: email list, social media, and blog?

  3. Do you have something else that needs writing, like a brochure, a press release, an advertorial, or a corporate letter?

Click the appropriate button to learn more, OR just keep reading if you’re not sure.

 
 

Words Every Site Needs

First, you need a killer website. Maybe you’ve already hired a designer (or built one with a service), but you don’t feel like the words match up with your vision for your business.

Maybe you already have a website, but it doesn’t sound like you yet.

Here’s how I can rewrite your static website so people will get excited about what you do!

  • The Front Page makes potential customers hungry to know more. We say just enough to get them to dive a little bit deeper and get them in your sales funnel.

The About Page isn’t about you or your company. It’s not necessarily a place for your vision statement or your core values, because no one cares about that. (I know, shocker!)

achievement-agreement-arms-1496186.jpg

It’s about your ideal customer and how you uniquely solve their problem. It always includes a call to action, because your prospects will want to know what to do next!

  • Your Tag Line isn’t about being clever. It says everything someone would ever need to know about your company—and what your current goals are—in as few words as possible.

But brevity isn’t enough. Your tag line should be like the title of a great song—hooky and unforgettable. (Mine? “Inspire Action!”)

  • It’s so hard for a person to write his or her own Bio! It’s highly personal, and it feels like bragging.

But here’s the thing: it’s not about you. It’s a sales tool for your customer. At some point, that person will need it when he or she goes to a boss, a business partner, or a spouse, and says, “I think we should put our hard-earned money in this person’s hands.”

Does your bio serve your client in that way? It can.

  • Descriptions of Products and Services can be dry and overly informational. But if you put your heart and soul in what you do, these descriptions can be the wow-factor to get people as excited as you are!

  • Every other page is just as important. If you want every word on your website to count, I’d love to help.

 
 

Content Marketing

How Customers Try Before They Buy

You probably own some pretty valuable digital property: an email list, a blog, and at least one social media account.

What you create using those resources is called content, and you read someone’s content just about every time you pick up your smartphone to browse the web.

Did you know that:

  • Half of the folks who buy what you sell will want to read 3-5 pieces of your content before they’ll get in touch?

  • More than 70% of people would rather learn about you through articles than from an advertisement?

  • More than 80% of your customers will feel more positive about you after having read your content? And almost all of those will feel closer to your company after having read that content?

blur-call-cell-346734.jpg

People want to read some of what you have to say before they buy from you. They want a piece of your expertise for free … and that’s a powerful marketing opportunity.

I can help you:

  • Create articles for your blog that your customers and prospects actually want to read.

Lots of sites offer their readers generic or cheaply-produced content. But if your goal is to serve your customer, you need remarkable material that speaks to the people who want to learn from you.

  • Create and manage an e-newsletter that will keep your tribe thinking about you, ready to call when they need you!

    E-newsletters get your content directly to someone’s inbox. That’s something no social media algorithm can take away from you. If it’s well-written and compelling, your email list will love hearing from you.

  • Create a cohesive social media strategy to keep you top-of-mind with the people who follow you.

The right words will set you apart, and an overall strategy will let people know that you’re serious about serving them. Your tribe will share what you’re saying, giving them a chance to help you spread the word about what you do.

 

There are so many opportunities to use the written word!

Are you looking for someone to write a press release that hooks readers in?

Do you need a brochure that doesn’t merely provide dry information, but sells on your behalf and compels people to take the next step?

Are you ready to create an eBook or a white paper to take your content marketing up a notch?

achievement-agreement-arms-1068523.jpg

Does your business plan read well? Are you ready to write a thought-leadership article for an online journal, as a guest blogger, or some other publication?

Whatever writing you may need …

YOU CAN DO THIS

The words you use make a difference. You can use words to show your expertise. You can use words to show people you operate with quality, integrity, and care.

You can use words to inspire action.

Let me help you:

  • Get your website sounding like you.

  • Start using your most valuable resource: your email list!

  • Create content your tribe wants to read.

  • Collaborate on any writing project—press releases, brochures, eBooks, and white papers!